Carlos from Flipside discusses how on-chain analytics and data curation drive blockchain ecosystem growth, focusing on metrics like TVL, user engagement scores, and protocol differentiation to help communities understand and optimize their on-chain activity.
In this episode of Teach Me DeFi, Carlos from Flipside explains how on-chain analytics translate into sustainable blockchain growth. He covers Flipside's approach to making blockchain data human-readable through labeling, contract APIs, and aggregated dashboards. The discussion includes how metrics like TVL, transfer volume, and Flipside's proprietary engagement scores help protocols and foundations identify their most valuable users versus airdrop farmers. Carlos demonstrates Stellar ecosystem data, highlighting Franklin Templeton's real-world asset deployment and various DeFi protocols. He emphasizes the importance of separating price effects from actual activity, using in-unit transfer volume to measure true ecosystem engagement. The partnership with Stellar aims to make analytics more accessible to developers and analysts, enabling community-driven insights that fuel ecosystem growth.
