Jason Karsh, Stellar's new CMO, discusses the blockchain's focus on tokenization and stablecoins as infrastructure for moving value globally. He emphasizes long-term brand building over quick gains, highlighting Stellar's 2 billion in real-world assets and partnerships with institutions like Franklin Templeton.
In this interview, Jason Karsh, newly appointed CMO at Stellar, shares his career journey from Google to blockchain and explains why he joined Stellar. He discusses the crypto industry's branding challenges, emphasizing that marketing should focus on real-world solutions like cross-border payments and asset tokenization rather than technical jargon. Karsh highlights Stellar's growth in real-world assets from 500 million to 2 billion in one year and stresses the importance of long-term strategic planning over get-rich-quick schemes. He positions stablecoins as the gateway to broader tokenization and discusses how institutions are increasingly exploring on-chain asset deployment with regulatory clarity. The conversation covers balancing messaging across developers, institutions, and regulators while maintaining consistent brand voice.