Stellar Development Foundation's enterprise marketing lead Ben Grossman discusses SDF's first sponsorship of South by Southwest, a 6 billion Lumen marketing grant program for ecosystem companies, and how the foundation supports builders globally across remittances, payments, and other use cases.
At South by Southwest, Ben Grossman, senior lead of enterprise marketing at Stellar Development Foundation, discusses SDF's inaugural sponsorship of the Finance 3.0 Summit and the newly announced 6 billion Lumen marketing grant fund. The grant supports companies building on Stellar with marketing, user acquisition, and go-to-market strategies, with a focus on use cases aligned with SDF's financial inclusion mission. Grossman explains the application process, eligible use cases like cross-border remittances and payments, and ineligible areas like retail investment incentives. He highlights how SDF works with companies globally, from Kenya to Europe, with localized marketing efforts. Grossman draws parallels between his prior experience at Amazon with developer platforms and Stellar's open-source ecosystem model, emphasizing the breadth of projects and companies he works with daily.