COCA launches version 2.0, shifting strategic focus from wallet to stablecoin banking ecosystem for everyday payments with simplified UX. The update introduced rewards program featuring 6% APY staking, cashback, and tier-based loyalty, supported by $10M airdrop and partnerships with Ramp Network and Everstake.
COCA released version 2.0 in 2025, marking a strategic pivot from a non-custodial crypto wallet to a stablecoin banking ecosystem purpose-built for everyday payments. The redesigned interface introduced a comprehensive rewards system: 6% APY on card balance staking across all tiers, cashback, and tier-based loyalty discounts up to 30%. A $10 million airdrop with zero-fee swaps and a retrodrop for existing holders drove user acquisition and reengagement. COCA grew to 85,000 followers across social platforms, with Telegram and X reaching record engagement levels. Growth mechanics included the GPay Bonanza campaign and Refer-a-Friend program. New partnerships with Ramp Network enabled US-based crypto purchases within the app, while Everstake integration expanded Web3 services access. COCA was named Best Software Wallet at the BeInCrypto 100 Awards 2025.
