Myosin hosted a marketing-focused event at Korea Blockchain Week in partnership with Stellar, featuring panels on crypto GTM strategies, a discussion on crypto and traditional finance convergence, and marketing roasts of projects including Blend Capital, a DeFi lending protocol on Stellar.
Myosin organized a high-signal marketing event at Korea Blockchain Week designed specifically for the Korean market, with tight programming and practical tactics. The day featured an opening overview of Stellar by Lindsay from BuildOnStellar, a presentation on GTM differences in Korea by Myosin co-founder Simon Ponders, and a panel discussion on whether crypto is making traditional finance cool again. The event included two marketing roasts where builders received constructive feedback from experienced marketers—first Logistech, a blockchain-based hospitality platform, and second Blend Capital, the leading DeFi lending protocol in the Stellar ecosystem. The organizers announced plans to run a similar event during Devconnect Buenos Aires, targeting marketing, growth, content, partnerships, and design professionals.