The Stellar Development Foundation (SDF) welcomes Jason Karsh as its new Chief Marketing Officer. Karsh brings extensive experience from Google, Coinbase, Blockchain.com, and Block to oversee global marketing and position Stellar for broader adoption. In an interview, he shares insights on audience-focused marketing, crypto myths, and strategies for L1 growth.
Stellar Development Foundation announces Jason Karsh as Chief Marketing Officer, highlighting his expertise in tech and Web3 marketing from roles at Google, Coinbase, Blockchain.com, and Block. Karsh will lead global marketing efforts to sharpen Stellar's product, brand, and ecosystem strategy amid maturing blockchain infrastructure. In an interview with Ellen Canale, he emphasizes audience-driven messaging, debunking the myth that crypto is only for nerds, and stresses building in bear markets to educate during upswings. He discusses bold moves like Blockchain.com's NFL partnership, the importance of focus for startups, and key metrics like awareness, adoption, and TVL for SDF. Karsh shares his pivot to crypto for its large TAM and borderless potential, favorite campaigns like eero and USDC launches, and conference essentials.
