WisdomTree, a $100B+ asset manager, launched WisdomTree Prime, a unified financial platform built on Stellar that enables customers to seamlessly manage digital assets, traditional investments, and fiat currencies in one application. The platform leverages Stellar's native asset controls and tokenization capabilities to offer 13 digital funds and a gold token.
WisdomTree, a global financial services company with over $100B in assets under management, has built a new blockchain-enabled platform on the Stellar network to address fragmentation in tokenized asset markets. WisdomTree Prime is a retail financial app that integrates digital assets (bitcoin, ether) with traditional investment funds and a 1:1 gold-backed token, eliminating the need for separate on and off-ramps. The company selected Stellar for its native asset controls, low cost, and operational performance. By leveraging Stellar's Regulated Assets standard, WisdomTree can customize tokenized assets with issuer approval requirements. The platform demonstrates how traditional financial institutions can use Stellar's blockchain infrastructure to provide enhanced transparency, security, and a seamless user experience bridging traditional finance and digital assets.
