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Articlenormalfi.substack.comNormal1y ago

Justin Benjamin promoted as Normal's new Chief Operating Officer

Normal announces the promotion of Justin Benjamin from Head of Growth to Chief Operating Officer. Justin has been instrumental in product development, community building, and customer acquisition since joining in 2022, especially after pivoting to crypto index funds post-FTX collapse. The company looks forward to scaling under his leadership as COO.

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Justin Benjamin, who joined Normal over two years ago after their pre-seed funding and Antler accelerator acceptance, has been promoted to COO. Post-FTX collapse, when their banking partnership ended due to crypto derisking, Justin played a key role in product pivots, leading to the launch of intuitive crypto index funds focused on usability, education, and partnerships. He pioneered the Partner and Ambassador programs, driving organic growth and community engagement, with many partners becoming team members. In sales, he spearheaded strategies achieving nearly $250k in assets under management quickly. As COO, he will oversee operations, team scaling, and new initiatives amid seed funding efforts.

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