Fuul is the incentives engine for the digital asset industry, powering rewards, affiliates, and loyalty programs across blockchains, DeFi, and fintech. Teams use Fuul to launch faster, iterate continuously, and scale their own incentive systems as their products and communities grow. The platform tracks user conversion events, supports complex incentive structures, and automates rewards payouts in tokens, stablecoins, or points. Built-in analytics and compliance tooling allow teams to measure performance, prevent abuse, and operate incentive programs reliably at scale. Fuul was accelerated by a16z Crypto CSX and used by leading blockchain players, including Coinbase, Kraken, Morpho, dYdX, and others. Our objective is to deploy Fuul natively on Stellar, building Soroban smart contracts and pre-built connectors for the ecosystem's key protocols, giving the 239+ projects building on Stellar access to the same growth infrastructure that drives adoption on competing ecosystems, and accelerating user onboarding into everyday financial services on Stellar.
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Two front ends offer the same vault. Same yield, same risk. Why would a user pick one over the other? The reward layer. On Fuul a curator or a distributor sets a reward on top of the vault yield, for the users it wants: new depositors, long holders, referrals.
A fintech user does not want a stablecoin. They want their money to be worth the same in six months. So the fintechs that convert best pay for the action, not the balance: the first transfer into dollars, 30 days held, a friend who funds. On Fuul, each one earns its own reward.
An affiliate on a perp DEX brings a trader. That trader brings another. On Fuul both affiliates earn a share of the fee, up to four levels deep, and the DEX pays from revenue it already collected. Incentives paid from fees are the only ones a perp DEX can run forever.
A trading competition that rewards volume gets wash traded. Most pay on PnL instead, and PnL has its own trick: one person, two accounts, opposite positions. One of them always finishes on top. Fuul ranks traders on PnL, settles after the window closes, and drops the wallets…
